Herbitussin. Tradition in new form.

Packaging / Portfolio / Illustration

Herbitussin is a USP Zdrowie brand in the category of natural remedies for sore throats. It comes in the form of lozenges, and its communication is based on the traditional knowledge and experience of monks. Responding to the challenges and expectations of the modern market, our client decided to carry out a packaging redesign. We were asked to create a layout that would combine tradition (i.e. the brand origin) and modernity (a modern brand specialized in natural medicine).