Hofstädter – Die Grillerei. We invite you to the barbecue.

Line visualization identification / Packaging / Portfolio

A barbecue meeting is a great idea for summer afternoon with friends! Of course, the basis are delicious food and excellent snacks. REWE, the largest Austrian shopping chain, wanting to meet the expectations of all enthusiasts of grilling, has expanded the portfolio of the Hofstädter brand with the seasonal line “Die Grillerei”.

We have been working for REWE continuously since 2006.
We are responsible for the creation and implementation of private label packaging. We also had the pleasure to create from scratch a comprehensive visual identification for the Die Grillerei subbrand.

In accordance with the client’s wishes, we have created a brand that manifests the joy of grilling and high quality products. We have developed a consistent architecture for a broad portfolio, while maintaining optimal distinguishability. The key steps here are original lettering and appetising product visualization that makes the brand stand out from the competition.