Kupiec. Brand relaunch from A to Z.

Strategy / Brand identity / Packaging / Portfolio

The FMCG market is seeing a shift towards nature, unprocessed products, sourced from local crops, straight from the fields. Market trends indicate that consumers look for healthy, wholesome products. Consumer awareness is also growing, with more and more consumers declaring that they read labels and try to eliminate unfavorable ingredients from their diets.

In line with this trend, we have developed a comprehensive brand strategy for Kupiec, a leading producer of healthy food in Poland. We created new packaging design of the entire portfolio including new brand architecture.

The manifesto that resulted from our strategy: Living a healthy life is our daily choice. A conscious choice, because we create our products with a concern for health, well-being and the pleasure of taste, was our starting point for packaging design, from typography to composition to appetizing visuals. Our challenge was to consistently execute the strategy through branding and packaging across a the broad portfolio. The months-long process resulted in a supervised implementation. Thanks to us, Kupiec has become aware of its own value – now it skillfully communicates quality and perfectly fits in with new trends.