Lubs. Eco-friendly solutions in design.

Visual identity / Packaging / Portfolio

Lubs, a candy manufacturer, is a specialist in organically certified sweets. We have been working together since 2014. We are responsible for the strategic and visual development of the brand and increasing differentiation and recognition at points of sale. For Lubs new Frucht & Plus bars, we developed a visual brand architecture from scratch, which can also be transferred to other Lubs bar segments in the long term. Additional features of the new packaging are eye-catching typography and the abandonment of unnecessary communication in favor of a reduced, eco-friendly design. The entire design is complemented by original illustrations.