Mazurskie miody. Family tradition with a modern twist.

Visual identification / Packaging / Portfolio

We like working for local brands and family businesses where the owners are involved in the entire decision-making process from production to marketing activities. Such brand is Mazurskie Miody, behind which stand people with passion and, above all, with a vision.

Our task was to redesign the private label of a major retail chain for which the product is supplied by Mazurskie Miody. As it turned out later, this familiarity resulted in our involvement in the rebranding of the main brand. Mazurskie Miody gained a new visual identity and coherent packaging design.

First, we created a monogram of the brand name. It symbolizes a beehive that relates directly to the company’s origin. The whole sign is enclosed in the shape of a honeycomb. This shape also became the basic element of the brand’s key visual and the shape of the labels. We proposed a simple, clear layout, allowing to build a large product portfolio. The color code, background, typography, banner and communication in the packaging build the brand image of an expert in its field. This modern approach to honey labels creates a positive message, so consistent with the category and the products.