Rebranding / Strategie / CI / Digital / Print / Communication / Packaging
MPM is a Polish, family-owned company with more than thirty years of experience in the home appliance market, which, despite the passage of time, has retained its original universal image. When we started our cooperation, the company was at a crucial moment of development, needing a change of identity and a new look that would set it apart from its competitors.
This is how the idea of „My Perfect Moment“ – a special moment of happiness, contentment and fulfillment – was born. We developed a strategy that combined the brand’s technological origins with the excitement of everyday rituals associated with home life. The MPM assortment became not only a useful object, but a “co-creator” of important moments, such as a festive dinner, family breakfast or weekend morning coffee. We combined this idea with the brand’s initials, creating a unique logotype and a modern visual identity. At the same time, we implemented the L.I.F.E. (LEARNED, INNOVATIVE AND FRIENDLY EXPERTS) program, which supported the communication of change within the company, inspiring and motivating its employees and business partners.
The idea of the „My Perfect Moment“ strategy had to be reflected in the visual identity. We decided to completely overhaul the CI to better realize the potential of the strategy. We designed a new, friendly and modern logo based on typography, symbolizing the combination of technology and emotions. We also changed the color scheme, abandoning the red and white palette in favor of dynamic colors, which revitalized the brand and added uniqueness. The new logo and colors became key elements of the visual language. And that was just the beginning…
We created a consistent set of assets, including icons, panels, color sets. We selected a dedicated font, and closed the whole thing in an easy-to-use system. As a result, the brand has something to stand out! The system is flexible, responsive and ready for new challenges. We believe that modern visual identity should be open, inspire action and give creative space on many levels and platforms of communication.
„My Perfect Moment“ is not only the main idea of the company, but also the lejtmotiv that shapes the communication. We create short, humorous stories that respond to current brand needs. They become a distinctive element of online campaigns, outdoor and packaging, distinguishing the brand and giving it a unique character. In this way, MPM establishes a dialogue with the consumer, building its identity through storytelling.
The rebranding of the MPM brand was an extensive project, covering all aspects of branding. The new strategy inspired the creation of a coherent, modern visual identity, which became the basis for building a narrative across various communication channels. We also took care of the internal message by creating lasting tools to further develop the brand image. A key element of this process was change management, as adapting to a new reality and consumer profile is a major challenge. Working on a brand like MPM required not only knowledge, but also empathy and understanding of its history. As a result, MPM is boldly making revolutionary changes, redefining its image.
