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Packaging / Portfolio / Illustration / Brand Hero

Our task was to create a universal design that would be a kind of bridge between porridge for infants and growing users – preschoolers and school-aged children. The new brand and packaging design appeals to mothers who care about healthy baby feeding, but also to 3-8 year olds who feel comfortable with the packaging and understand that this product is addressed to them. The name, design and 3 brand heroes (Energy, Resilience and Concentration) give the brand a likable look. The packaging is memorable, recognizable and creates a bond between the customer and the product.