Zielona budka. A brand we know and love.
Brand redesign / Typography / Packaging / Portfolio
How to change a legendary brand? Preferably in a beautiful and modern style!
At the very beginning, despite the recognizable handwriting, we handcrafted the brand’s logo. We proposed a new, flexible layout and a clear refrigerator navigation system. An original photo shoot provided us with detailed, flavorful visuals of the product. We took full strategic control of the entire portfolio.
The design became recognizable and attracted the attention of a younger target group, but regular consumers also had no problem finding their favorite brand. Modern but keeping tradition in mind – this is what the new Zielona Budka is like.