Zott – Primo and Belriso. Healthy brand growth.

Packaging / Portfolio / Brand Hero

Although Zott has many well-known brands, we had the opportunity to work on the biggest of them – Primo and Belriso. Zott Primo is a line of traditional dairy products using natural ingredients. We have refreshed the subbrand and developed packaging design for its new products: natural yogurt with honey, natural drinking yogurts, lactose-free yogurt, and creamy yogurt.

For Berliso, we have created packaging design for Choco Strawberry, Cherry, Fudge (in regular sale) and limited edition packaging – Belriso Summer and Winter. In both cases, we also supported our concepts with POS materials and communications. In addition, for the Fudge flavor we created a dedicated brand hero, which was used in the entire communication of this product.