Zott Sahne Yoghurt. Creamy relaunch.

Visuell identification / Packaging / Portfolio

Zott is the market leader in the German cream yogurt market. Since 1980, Zott cream yogurt varieties have been providing unique taste experience.
In 2020, we were asked to revamp the entire appearance of the brand and the respective assortments. The result is a flawless relaunch with a new logo and new atmospheric worlds into which the consumer is taken. Depending on the assortment, targeted signals are sent to bring the product into a context that matches the assortment.